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Why Your Product Isn’t As Simple As You Think

parislemon:

Some good thoughts by David Lieb, the co-founder and CEO of Bump. I like this method in particular to test a product:

When you can’t find old or young people, drunk people are a good approximation. In fact, while building Bump 3.0, we took teams of designers and engineers to bars in San Francisco and Palo Alto and watched people use Bump, tweaking the product to accommodate.

Simple is as simple does.

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